Atlantic Records

Artist

New York City

Label

Electronic · Pop · Rap · R&B · Rock

About Elliot Grainge and Atlantic Records Elliot Grainge is a prominent music executive and entrepreneur known for his work in artist development, music production, and the global music industry. He founded 10K Projects, an independent record label that helped develop emerging talent, before taking on a major leadership role in Atlantic Music Group, part of Warner Music Group. In October 2024, Elliot Grainge officially became CEO of Atlantic Music Group, bringing his experience in discovering talent, developing artists, and building successful music careers to one of the industry’s most established music organizations. About Atlantic Records Founded in 1947, Atlantic Records is one of America’s most influential record labels and operates under Warner Music Group. Over the decades, the label has worked with internationally recognized artists across multiple genres, including hip-hop, R&B, pop, and rock. Its roster includes artists such as Bruno Mars, Cardi B, Ed Sheeran, and Burna Boy. Atlantic Records focuses on discovering exceptional talent, developing artists, promoting music, and helping musicians reach wider audiences through the resources and international reach of the music industry. Our Mission: Discovering and Signing New Talent The purpose of an artist-discovery account is to connect with talented, emerging musicians who have the potential to grow their careers internationally. Through artist scouting, music evaluation, and professional networking, the goal is to identify promising artists whose music and creative vision align with opportunities in the industry. We are interested in discovering fresh voices, reviewing original music, and identifying artists with the potential to build sustainable careers. For independent musicians, getting their music heard by the right industry professionals can be an important step toward future opportunities, including potential record-label partnerships. Our focus is on talent, originality, consistency, and long-term artistic development. https://www.atlanticrecords.com/artists

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