Aurelio Di Pietro

For five years I worked in Universal Music Italia as a product manager, following upcoming recording projects: from positioning to launch strategy, from content coordination to communication, up to working with artists, managers, marketing teams, distribution and external partners. In recent years I have also been involved in the organization and coordination of activities related to the promotion of projects, such as showcases, release parties and listening sessions. Today I am following and developing some emerging projects and I work as a freelance consultant supporting artists, producers, labels, management and independent projects that need a hand to focus on their direction. I deal with release strategy, music communication, storytelling, pitches, content, operational coordination and project development. Concretely, I help you understand what is strong in a song or an artist, how to tell it in the right way and what actions are needed to get it to the right people: audience, platforms, media, insiders, creators or potential partners. Thanks to the experience gained in major labels, I also offer support on aspects more related to the functioning of the record market: reading and understanding of agreements and contracts, evaluation of possible collaborations with labels, distributors or other partners, orientation among the main dynamics of the music industry. The goal is not to replace specialized legal or managerial figures, but to help the artist better understand the context in which he moves and to make more informed choices for his project.