I founded and manage IndieItaly, a publishing ecosystem dedicated to Italian music with over 600,000 followers on all platforms, and California Agency, a company specializing in the management and development of emerging projects. I deal with artistic and creative direction, communication and digital promotion. I support artists in defining their identity, developing strategies to reach new audiences and building a fanbase. I work to transform the potential of their music into a recognizable project, with a clear vision and concrete opportunities for growth.
Lavoro come freelance in ambito social musicale e collaboro anche come Consulente Social Media per Red&Blue Music Relations. Negli anni ho collaborato con artisti ed etichette indipendenti come 404 Music Group, Grime Spitterz, Yamba, Much Much Bass ed altre. Attualmente, oltre all’agenzia, collaboro lato social/promozionale con Grime Spitterz (lancio di due album, curando anche lato Merchandising), Much Much Bass, Jungle Planet Radio ed alcune organizzazioni di eventi, oltre ad effettuare consulenze singole Social, Branding e di strategia/contenuti. Ho supportato lo sviluppo di strategie social per artisti riuscendo a raggiungere più di 10M di views su TikTok con diversi video e una crescita di quasi 100k follower sulla stessa piattaforma, contribuendo alla crescita sulle piattaforme streaming degli artisti, che hanno ottenuto richieste per live e di management e sponsorizzazione. Mi piace lavorare con artisti e band nella creazione di un brand personale e di una strategia chiara, dando gli strumenti e le conoscenze necessarie non solo durante le consulenze ma anche dopo la fine del percorso. Durante la call si parla di strategia, branding, ottimizzazione del profilo e promozione social in generale. Successivamente possiamo anche organizzarci per dei pacchetti di consulenze mirati a migliorare l’uso dei social per la promozione musicale.
I'm Joseph Russo, graphic designer and founder of JR Release Hub, a creative company specializing in visual communication for the music industry. My bond with music was born from a very young age, when I began to devote myself to rap and the production of my first musical projects, also personally taking care of the graphic part. What was initially a personal need has gradually turned into a passion and, from 2023, into a career path. I started to develop my skills through graphics, animation and 3D modeling software, creating the first works for other artists. From this path JR Release Hub was born, a project that combines my experience in the music world with the creative and technical skills gained over the years. Today, I create 2D and 3D cover art, Spotify Canvas, animations, VFX, visual identities, and promotional content, collaborating with artists and creative teams to develop a visual direction consistent with their music. Alongside production, I offer dedicated consultancy to creatives who wish to approach the world of three-dimensional graphics. My goal is to shape each artist's identity, transforming their music into a recognizable and personal visual experience.
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