Luis Lozada

Luis Lozada is a music business strategist and artist manager focused on developing Latin music projects with global potential. His work spans artist development, creative direction, marketing, partnerships, publishing, and digital growth, with a strong focus on building distinctive artistic identities and long-term careers. Combining creative vision with strategic execution, he works closely with artists to develop projects that connect culture, audience, and business in an authentic way. He currently manages QÜEVA, an emerging Latin R&B project from Argentina that has independently generated millions of streams and short-form views across Latin America. Alongside the project’s growth, he has built relationships across labels, DSPs, publishers, A&R teams, and creative executives internationally, with a focus on expanding the project globally while maintaining a clear artistic identity and long-term vision.