Folk · Indie Rock · Pop · Rap · Rock
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I founded and manage IndieItaly, a publishing ecosystem dedicated to Italian music with over 600,000 followers on all platforms, and California Agency, a company specializing in the management and development of emerging projects. I deal with artistic and creative direction, communication and digital promotion. I support artists in defining their identity, developing strategies to reach new audiences and building a fanbase. I work to transform the potential of their music into a recognizable project, with a clear vision and concrete opportunities for growth.
🎧 Eiemgei (Giorgio Arcella) is a producer, artist and record producer with over 15 years of experience in the Italian and international music market. Born in Novara in 1987, he began his career at the age of 14 in the Big Family crew, taking his first steps in the hip hop scene until the publication of his first official album, "Miraggio" (2011), entirely self-produced. Between 2013 and 2016 he released several projects as an artist, both independent and under Doner Music (Big Fish), while one of his songs was published by the American label Mad Decent, marking an unprecedented international recognition for Italian rappers of the time. In the following years he focused on production and artistic development, working with artists such as Entics and Rocco Hunt, for whom he produced two tracks from the album "Signorhunt" (Gold certified). 🌱 In 2018 he founded AAR Music, initially a YouTube channel and then a record label and management company, with the aim of discovering, training and growing new talents. In this journey he contributed to the development of artists such as Madame, Yem, Leon Faun and gIANMARIA. Among the most relevant productions: • 🏆 "Sciccherie" – Madame (Platinum certified) • 🏆 "Lucid Eyes" – Leon Faun (Gold certified, co-production and writing with Duffy) In recent years he has dedicated himself to the growth of the AAR Music catalog and the formation of a structured A&R team, growing professionals such as Antonio Pace and following new projects including Promessa, Ceejay, Mated and many others. 💬 What you can get from the call with me During the consultancy we will work concretely and strategically on: • Art direction and positioning • Production and quality of the project • Release and market strategy • label, distribution and scouting dynamics • Realistic next steps for your career No fluff, no shortcuts: a direct confrontation with those who work every day in the music industry, designed for artists and producers who want to get serious.
Merk & Kremont are a duo of Italian DJs and producers formed by Federico Mercuri and Giordano Cremona, active since 2011. They have brought their sound to the stages of major international festivals, including Ultra Music Festival and Tomorrowland. In 2014 they entered the DJ Mag Top 100 DJs at number 94, consecrating themselves on the world dance scene. They were also included in the Forbes "30 Under 30" list, in recognition of their impact in music and entertainment. In Italy they sign multiplatinum hits and productions for artists such as Marracash and Tananai, including the single "Un Altro Mondo". In 2025 they released "Oceanica" together with Jovanotti, a summer anthem that combines club energy and songwriting.
