I founded and manage IndieItaly, a publishing ecosystem dedicated to Italian music with over 600,000 followers on all platforms, and California Agency, a company specializing in the management and development of emerging projects. I deal with artistic and creative direction, communication and digital promotion. I support artists in defining their identity, developing strategies to reach new audiences and building a fanbase. I work to transform the potential of their music into a recognizable project, with a clear vision and concrete opportunities for growth.
A professional in the music industry with a complete career as a Promotion Manager, A&R, Product Manager, Marketing Manager, Publisher and Booking agent in a career that has spanned the majors Universal, Warner and Sony, but also for independent companies and even as an entrepreneur, startupper and artist manager. I have worked with the likes of Calvin Harris, Martin Garrix, The Chainsmokers and much more, very often launching them into the Italian market, sometimes even before their home market.
🎧 Eiemgei (Giorgio Arcella) is a producer, artist and record producer with over 15 years of experience in the Italian and international music market. Born in Novara in 1987, he began his career at the age of 14 in the Big Family crew, taking his first steps in the hip hop scene until the publication of his first official album, "Miraggio" (2011), entirely self-produced. Between 2013 and 2016 he released several projects as an artist, both independent and under Doner Music (Big Fish), while one of his songs was published by the American label Mad Decent, marking an unprecedented international recognition for Italian rappers of the time. In the following years he focused on production and artistic development, working with artists such as Entics and Rocco Hunt, for whom he produced two tracks from the album "Signorhunt" (Gold certified). 🌱 In 2018 he founded AAR Music, initially a YouTube channel and then a record label and management company, with the aim of discovering, training and growing new talents. In this journey he contributed to the development of artists such as Madame, Yem, Leon Faun and gIANMARIA. Among the most relevant productions: • 🏆 "Sciccherie" – Madame (Platinum certified) • 🏆 "Lucid Eyes" – Leon Faun (Gold certified, co-production and writing with Duffy) In recent years he has dedicated himself to the growth of the AAR Music catalog and the formation of a structured A&R team, growing professionals such as Antonio Pace and following new projects including Promessa, Ceejay, Mated and many others. 💬 What you can get from the call with me During the consultancy we will work concretely and strategically on: • Art direction and positioning • Production and quality of the project • Release and market strategy • label, distribution and scouting dynamics • Realistic next steps for your career No fluff, no shortcuts: a direct confrontation with those who work every day in the music industry, designed for artists and producers who want to get serious.
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