Simone Vergani

Simone Vergani began his journey in digital marketing at the age of 13, consolidating over the years a strategic approach between branding, communication and artistic development. After moving to Texas in the United States, in 2018, he came into contact with the dynamics of the American Music Industry and with an international vision of marketing and the creative industry. Over the years he has collaborated with over 100 artists in Europe, the United States and the international independent scene, working on positioning, strategy, branding and career optimization. Since 2022 he has focused his work on Artist Development, developing together with his team what is now known as the NXT Program: an innovative program, unique in the world, which combines direct experience in the music industry, advanced strategy and advanced use of technology for data analysis and prediction of artistic performances. Through the NXT Program, Simone Vergani has built one of the most advanced artist development paths on the international scene, offering artists a level of strategic development, support and vision comparable, and in some cases superior, to that of the main global players in the sector.