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My name is Francesca Pogliano and my journey in the world of music began at a very young age, when I started collaborating with some web radios as a music critic. In 2010 I created my critique blog, a free and personal space in which I talked about emerging music and the projects that most struck me for their writing, authenticity and vision. Shortly after, I started working as a manager for several emerging bands, accompanying them in their artistic and professional path, including live, productions and promotion. Today I am the manager of the singer-songwriter Ciaro and I am part of the Almae Music Label as a manager. I take care of the strategy, development and communication of the artists, with an eye always attentive to artistic coherence and connection with the public.
I founded and manage IndieItaly, a publishing ecosystem dedicated to Italian music with over 600,000 followers on all platforms, and California Agency, a company specializing in the management and development of emerging projects. I deal with artistic and creative direction, communication and digital promotion. I support artists in defining their identity, developing strategies to reach new audiences and building a fanbase. I work to transform the potential of their music into a recognizable project, with a clear vision and concrete opportunities for growth.
Tony Pensabene, aka Pitto Stain, born in Milan as a beatmaker and artistic director, has worked for many projects under the largest national and international structures through his label Thinkgood Music and actively working in his creative hub 40oz Studio with his own work team.
