HIIPE - FROM FOLLOWERS TO FANS: HOW TO BUILD YOUR FANBASE

Having a large following doesn't necessarily mean having an engaged audience. Social media is a powerful tool for getting discovered, but relying entirely on these platforms means having limited control over your relationship with the people who listen to your music. In this free webinar, hosted by HAT Music in collaboration with HIIPE, you'll learn how to collect, understand and leverage fan data to build direct relationships with your audience, from the very beginning of your music career. What will you learn? Followers vs. fans: why building a direct relationship with your audience matters.Fan data: what data to collect, where to find it and how to use it to better understand your listeners.The tools available: from email newsletters and bio links to platforms that bring everything together in one place.HIIPE live demo: a practical demonstration featuring real artist and DJ examples.Real experiences and Q&A: artist testimonials and answers to your questions. Whether you're just starting out or already building your music career, you'll discover how to look beyond social media numbers and create stronger, more lasting relationships with your fans. 📅 Duration: 45 minutes 🌍 Language: English 🎟️ Attendance: Free, registration required. Sign up for free and start building a fanbase you truly own.