Label in Milano

What does a Label do? Coordinates label activities: releases, promotion, artist relations

Eiemgei (Giorgio Arcella)

🎧 Eiemgei (Giorgio Arcella) is a producer, artist and record producer with over 15 years of experience in the Italian and international music market. Born in Novara in 1987, he began his career at the age of 14 in the Big Family crew, taking his first steps in the hip hop scene until the publication of his first official album, "Miraggio" (2011), entirely self-produced. Between 2013 and 2016 he released several projects as an artist, both independent and under Doner Music (Big Fish), while one of his songs was published by the American label Mad Decent, marking an unprecedented international recognition for Italian rappers of the time. In the following years he focused on production and artistic development, working with artists such as Entics and Rocco Hunt, for whom he produced two tracks from the album "Signorhunt" (Gold certified). 🌱 In 2018 he founded AAR Music, initially a YouTube channel and then a record label and management company, with the aim of discovering, training and growing new talents. In this journey he contributed to the development of artists such as Madame, Yem, Leon Faun and gIANMARIA. Among the most relevant productions: • 🏆 "Sciccherie" – Madame (Platinum certified) • 🏆 "Lucid Eyes" – Leon Faun (Gold certified, co-production and writing with Duffy) In recent years he has dedicated himself to the growth of the AAR Music catalog and the formation of a structured A&R team, growing professionals such as Antonio Pace and following new projects including Promessa, Ceejay, Mated and many others. 💬 What you can get from the call with me During the consultancy we will work concretely and strategically on: • Art direction and positioning • Production and quality of the project • Release and market strategy • label, distribution and scouting dynamics • Realistic next steps for your career No fluff, no shortcuts: a direct confrontation with those who work every day in the music industry, designed for artists and producers who want to get serious.

Davide D’Aquino

Distributor+4

Riccardo Alberti

Publisher+3

Publisher and artist manager for almost 10 years, I have curated several high-profile projects in collaboration with all the major labels operating in Italy and abroad. Master in Music Management at Luiss Business School. Graduated from the Saint Louis College of Music in sound engineering.

Pitto Stail

Label+2

Tony Pensabene, aka Pitto Stain, born in Milan as a beatmaker and artistic director, has worked for many projects under the largest national and international structures through his label Thinkgood Music and actively working in his creative hub 40oz Studio with his own work team.

Salvo Gulino

Label+2

A&R and Artist Manager with 5+ years of experience in independent labels. I have worked on the projects of Don Pero, Skinny, Soap, Enzo Benz, L'Elfo, MICONS and others. What I can do for you: 🎧 Written feedback on a song — listening and honest evaluation of potential, mix, positioning · 20€ 📈 Strategy Call (30 min) — let's talk about your project and how to structure the next release · 40€ 📄 Contract reading (45 min) — I'll explain in simple terms what you're about to sign (not a substitute for legal advice) · 55€ Specialized in Hip-Hop, Pop, Rap, R&B. Based in Milan, I also work remotely. Write to me and tell me where you are in your project — I'll get back to you within 48 hours.

Davide Nicosia

Label+4

I would really like to listen to something that leaves me speechless! 😊 Send it here!

MFN (Mic Forte) Natali

Artist manager+2

Visionario e instancabile innovatore, MFN è un punto di riferimento per l’evoluzione digitale della musica, con oltre trent’anni di carriera internazionale tra promozione, distribuzione e tecnologia. Ha lavorato al fianco di oltre 200 artisti internazionali come Ronnie Wood (Rolling Stones), Aerosmith, Courtney Love, Craig David, Tupac, Snoop , Aqua, The Wallflowers e The Roots, contribuendo al loro successo con strategie di marketing e contenuto tra Milano, Londra, Los Angeles e New York. La sua carriera inizia nei primi anni ’90 come responsabile promozione per Carrere/Ricordi, dove adotta approcci pionieristici nella comunicazione musicale, ben prima dell’era digitale. Dopo un’esperienza in Sony Music come product manager per il reparto alternative, fonda No Way/Free db's Record, un laboratorio indipendente che lancia nuovi talenti in collaborazione con la stessa major. Da allora, il suo percorso si definisce sempre più come connessione tra creatività, mercato e innovazione. In Universal Music ricopre il ruolo di marketing manager, mentre con Semilla introduce per primo in Italia gli “Street Team” come leva strategica per il marketing musicale, iniziativa che evolve poi nella realtà Team World. L’anima imprenditoriale lo porta a Edel, MAS e nel 2004 a guidare il lancio del distributore digitale The Orchard in Italia, firmando accordi con telco e aggregatori di contenuti ben prima dell’avvento degli OTT, anticipando la svolta digitale della distribuzione culturale. Nel decennio successivo amplia la propria influenza in Europa e a Ibiza, collaborando con realtà come Jammit, Soundfarm Studios, Mobile Roadie, Believe Digital, Ditto Music e Royalty Exchange. In quest’ultimo progetto opera come Content Acquisition Specialist, agendo all’intersezione tra musica, fintech e copyright economy. Oggi è tra i pochissimi professionisti italiani ad aver costruito una visione transnazionale della musica: conosce in profondità la gestione dei diritti, la distribuzione digitale e le nuove forme di monetizzazione come royalties tokenizzate e mercati secondari. Ha lavorato su asset editoriali, affiliazione, campagne marketing e sviluppo di cataloghi. Esperto di cultura pop, content strategy, SoundCloud, Snapchat e previsione di budget, MFN incarna l’innovatore musicale post-industriale: una figura capace di dialogare con artisti, investitori e tecnologi. In un settore spesso ancorato a modelli obsoleti, lui continua a guardare avanti. Il suo obiettivo attuale è chiaro: creare un modello direct-to-fan sostenibile che permetta agli artisti di costruire un rapporto autentico, autonomo e duraturo con il proprio pubblico. Una fanbase che si trasforma in community attiva e valorizzata. Una carriera costruita tra Milano, Ibiza, Londra e gli USA, fatta di intuizioni, visione e coraggio. Non segue il cambiamento: lo anticipa. "Last but not least", suona vari strumenti, usa Daw e programma sequenze.

Maurizio Roscini

Distributor+3

One of the few from Bari that has been resisting in the industry since 2016. Specialization in the distribution and promotion area (in particular on "urban" genres) Experiences in both major and independent companies, including Tanta Roba, Warner, Sony, Believe, as well as overseas for parallel companies such as TikTok (Live)

Cataldo Grasso

Label+3

After working in Labels, Editions, Distributions and Management, I decided to start a path as a Freelancer focusing on the Management of artists and on the production of live events. My approach to work consists of following the projects in every phase: artistic direction, strategy, creation of a team or connections with authors and producers so that a solid identity can be obtained. I am of the opinion that the main task of those who work with an artist is to protect him. I read and write contracts every day and in recent years I have had the pleasure of teaching in some Masters: Music Management for "Master Generation" and for the Master in "Publishing and Music Production" at IULM.

gianluca buonamassa

Legal consultant+4

My name is Gianluca Buonamassa and I am a professional in the music industry with a specialized training in Audio Production obtained at the SAE Institute in Milan. Over the years I have developed transversal skills in music business, audio production and event organization, gaining concrete experience within important realities of the Italian music scene. I have collaborated with realities such as Esse Magazine, Orangle Records, Red Bull Studio and Anima Studio, dealing with organizational support, production and management of artistic projects. These experiences have allowed me to deepen dynamics related to artistic development, musical communication and the operational management of events and releases. In parallel with my degree, I obtained the Avid Pro Tools certification and a diploma in Business Information Systems, consolidating both technical and organizational skills, which are essential for working professionally within the music industry. In my career I have taken part in live events and productions of great impact. Among the most significant experiences are the collaboration at the Leoncavallo event together with DJ Skizo, with the participation of artists such as Clementino, Tormento and Inoki in front of over 5,000 people, the organization of the release party "Musica Eterna" by Grido with special guest J-Ax, as well as participation in projects and events related to Sanremo Unlimited 2025 and the "Musica Eterna Live Show" at the Magazzini Generali in Milan. During these collaborations I have had the opportunity to interface, directly and indirectly, with numerous artists and professionals in the sector, including J-Ax, Fabri Fibra, Jake La Furia, Tedua, Anna Pepe, MamboLosco, Gio Montana, Clementino, Tormento and Inoki. Music represents for me not only a passion, but a professional path built with determination, continuous training and experience in the field. My goal is to continue to grow in the industry by contributing to the development of authentic and valuable art projects.